Job vacancy Marketing Manager

Key Responsibilities:

• Develop and implement comprehensive marketing plans and strategies for grain products to achieve sales targets and increase brand visibility.
• Conduct market research to identify consumer trends, preferences, and competitor activities, and use insights to inform marketing strategies.
• Oversee advertising and promotional campaigns across various channels, including digital media, print, television, and social media platforms.
• Monitor marketing performance metrics, analyze campaign effectiveness, and adjust strategies as needed to optimize ROI and achieve business objectives.
• Work closely with sales teams to develop sales support materials, promotional tools, and training programs to drive product awareness and sales conversion.
• Build and maintain relationships with key stakeholders, including distributors, retailers, suppliers, and industry influencers, to support marketing initiatives and foster partnerships.
• Manage marketing budgets effectively, ensuring allocation of resources to maximize impact and achieve desired outcomes.
• Represent the company at industry events, trade shows, and conferences to promote grain products and network with industry peers.
   

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven experience in marketing roles within the food or consumer goods industry, with a focus on grain products preferred.
• Demonstrated ability to develop and execute successful marketing strategies that drive business results.
• Creative thinking and problem-solving skills, with a strategic mindset and attention to detail.
• Proficiency in using marketing analytics tools and platforms to measure campaign performance and inform decision-making.